Marketers are happy dancing in the office! Average scrollers, prepare to be (slightly) inconvenienced! Meta just announced unskippable ads rolling out on Instagram. Yup, those promos you used to breeze past during Reels and videos? Get ready to actually watch them now and see what advertisers are wanting to show you.
So, how will this shake things up?
Marketers: This is your golden ticket to grabbing more attention and boosting engagement on the Instagram platform.
Users: Brace yourselves for a slightly more ad-heavy experience. Maybe this is the push we all need to finally master that sourdough starter?
Will we see an "Instagram Premium" to ditch the ads, à la YouTube? Only time will tell! But hey, at least these unskippable ads might introduce us to some hidden gems we wouldn't have seen otherwise.
#SpartanMediaSA #InstagramAds #MetaverseMarketing #TheFutureIsHere (WhetherWeLikeItOrNot)